Kendra Overall

Hello, I’m Kendra Overall, the brand/creative strategist and founder of ko&co workhub, a boutique branding, marketing and coworking hub in South Melbourne. With over 25 years of experience in partnerships, brand strategy, marketing, and visual communication, I’ve helped founders and organisations find clarity, tell their stories, and build brands that connect and grow. When I started in marketing, we used fax machines and print proofs — strategy came before the pitch. Today, many small businesses jump straight into tactics: a logo, a Canva template, a Meta ad — without defining who they are or why they matter. That’s why I built ko&co workhub: part brand studio, part community, part sanctuary for small business owners who want clarity, creativity and connection. Strong coffee, sunshine and storytelling are my essentials.